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@bakeful_eats Dunk and shop is a necessity at @target
Bakeful

The Milk & Minis Challenge

πŸ₯› Dunk & Shop Edition

7.9 million+ people watched one shopper dunk Brownieful Mini Brownies in a glass of milk in the middle of Target. Now it's your turn.

Half the internet said "eww." The whole internet added brownies to their cart. You can too.

7.9M+views
πŸŽ‰ just hit1Mlikes
87.3Kshares
39.7Ksaves
Join the Challenge Watch on TikTok
Brownieful Mini Brownies packaging lineup

The star of the show

Brownieful Mini Brownies. The ones from the video, in the bakery aisle at Target.

The comments made it famous

Real reactions from the video. We're framing these like other brands frame five-star reviews.

V
Victoria RoseπŸ₯€
What I post on my story when I'm in a situationship with Santa and want him to like it
Bakeful Eats Β· Creator: I'm leaving brownies out for Santa this year β™₯ 9,484
✦
β‹†ο½‘ΛšbgΛšο½‘β‹†
just drinking milk and being funky in target
G
Genevieve
Touching a cart then dipping those fingers into milk is insane to me
C
cm 🦒
Why did you have to include us 😭
A
Anna
Time of irritation: 7:17 am
L
lia
milk with ice. drinking milk in target. eating cookies with milk in target. touching the carriage and then your food. everything about this is irritating me.
R
_rissey_
3.95 for a cup of milk and ice is crazy, girl you coulda got an entire gallon for that price in the SAME LOCATION
L
laurel
Someone add the funky fart sound music to this video
K
KitCat
This is absolutely WILD public behavior 🧐
L
lilliπŸŽ€
YALL FILM ANYTHINGGGGGG NOWADAYS 😭
A
Aries πŸ“š
No. Finger. Foods. After. Touching. Everything.
N
Nadia πŸ’•πŸ’œ
And this is why stuff in the store is randomly sticky 😭😭😭
V
Vee ❀
Walmart activities at targét 😭
N
nat
switching from touching the cart to dipping ur fingers in the milk ok
B
Beatriz.HQ🀎
In this heat as well ...mouth just smelling sour and putrid

How it works

Six steps. One rule: pay for everything at checkout. Snacking while you shop is allowed, stealing snacks is not.

1

Grab the goods

Head to Target and pick up Brownieful Mini Brownies and your milk of choice. Straight milk. On ice. We don't judge β€” we encourage. Find your store β†’

2

Dunk mid-shop

Film yourself dunking while you shop. The weirder the better. Cake milkshake in aisle 12? We're listening.

3

Pay at checkout

Scan the empty pack, the milk, all of it. That's the whole bit: eat first, pay always.

4

Post it

Post to TikTok or Instagram with #DunkAndShop and tag @bakeful_eats.

5

Submit your content

Drop your video link in the form below so we can find you, repost you, and count your entry.

6

Wait and win πŸ†

Top 3 most engaged posts as of 7/20 win a FUL year of Bakeful plus a $500 Target gift card.

Be cool to store employees, keep aisles safe, and pay for anything you open. That's what makes it fun instead of a citation.

#DunkAndShoptag @bakeful_eats β€” we're reposting our favorites (yes, even the gross ones)

Sign up, get famous*

*Or at least reposted. Challengers get first dibs on drops, coupons, and surprise boxes for the best videos.

Meet the FUL family

Muffins, donuts, and brownies. All in the bakery aisle, all dunkable. We checked.

Muffinful mini muffins packaging Muffinful Mini muffins Donutful mini donuts packaging Donutful Mini donuts Brownieful mini brownies packaging Brownieful Mini brownies

Milk & Minis Challenge: Official Rules

No purchase necessary to enter or win. A purchase does not increase your chances of winning. Void where prohibited.

1. Sponsor. The Milk & Minis Challenge, Dunk & Shop Edition (the "Challenge") is sponsored by Bakeful ("Sponsor"). This Challenge is not sponsored, endorsed, administered by, or associated with TikTok, Instagram, or Target Corporation.

2. Eligibility. Open to legal residents of the 50 United States and D.C. who are 18 years or older at time of entry. Employees of Sponsor and their immediate families are not eligible.

3. Entry period. The Challenge begins July 8, 2026 and ends July 20, 2026 at 11:59 PM PT. Engagement is measured as of the end date.

4. How to enter. Post an original video to TikTok or Instagram using #DunkAndShop and tagging @bakeful_eats, then submit your video link through the form on this page. Your account must be public for your entry to be counted. To enter without a purchase, your video may feature any snack-and-milk moment; featuring Bakeful products is not required to enter.

5. Winner selection. The three (3) eligible entries with the highest total engagement (likes, comments, shares, and saves combined) as of the end date win. Ties are broken by total views. Sponsor's count is final.

6. Prize. Three (3) winners each receive a FUL year of Bakeful (twelve monthly shipments of Bakeful products) plus a $500 Target gift card. Approximate retail value: $650 per prize package. No cash substitution or transfer. Taxes are the winner's responsibility.

7. Notification. Winners will be contacted by direct message or the email provided in the entry form within seven (7) days of the end date, and must respond within 72 hours or an alternate winner may be selected.

8. Content and conduct. By entering, you grant Sponsor a non-exclusive license to repost and share your entry with credit. Entries must be your own original content. Be respectful of store employees and other shoppers, keep aisles safe, and pay for anything you open before consuming it. Entries showing unsafe or unlawful behavior, or violations of store policy, will be disqualified.

9. General. By entering, you agree to these rules and release Sponsor, TikTok, Instagram, and Target Corporation from any liability arising from participation. Personal information is used only to administer the Challenge.